AGC launched a new brand positioning and visual identity for its CES 2024 booth in Las Vegas to showcase the company’s core methodology to an international investor audience. The campaign ran through CES 2026, highlighting AGC’s four innovation pillars, Energy, Semiconductors, Optoelectronics, and Electronics, via films and visuals across physical, digital, and social channels.
Showcase AGC’s advanced innovations and stand out in a highly technical market, while strictly protecting unreleased R&D and sensitive intellectual property.
The Virtual Prototype. We shifted the focus from engineering to impact. Leveraging AI, we bridged the gap between classified technology and audience understanding. We translated complex pillars into engaging, simulated use-cases—proving the tech’s value without exposing its mechanics.
Delivered a unified, cross-channel brand experience sustained across three CES events.
The campaign translated complex capabilities into clear investor value, elevating AGC’s position as a competitive, forward-looking powerhouse.
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