‘Priceless Experiences’
Influencer / experience design / workshops

To turn a globally scaled brand proposition into something that felt genuinely local and human, the campaign shifted away from traditional top-down marketing, partnering directly with regional tastemakers to build bespoke, co-created experiences that brought Mastercard’s "Priceless" moments authentically to life across Asia.

‍APAC Regional content campaign

Toyota Motor Asia regional campaign highlighting Diversification, Service Excellence, and Quality, Durability, and Reliability. The campaign reinforces Toyota’s trust, reliability, and reassurance through authentic stories across Asia.

‍CES Brand positioning / visual content

Brand positioning and visual identity for AGC at CES 2026, designed to engage a global investor audience. Realized through a suite of films across four innovation pillars, showcased across physical, digital, and social channels.

‍AQUOS X-LED 4K TVC launch

The launch film flipped the usual narrative, showing real-life moments mirrored inside the AQUOS TV to highlight its advanced features in a fresh, and engaging way.

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Lxury Travel Guidebook
Repositioning Matsumoto and Takayama, the challenge was to showcase the destinations to affluent international travelers as a blend of alpine adventure, culture, and restorative luxury.